Resource Management.

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We are empowering individuals, businesses, and communities to drive the transformation towards a Green Economy. We are dedicated to advancing sustainable development through education, innovation, and collaboration, equipping stakeholders with the knowledge and tools to build resilient, eco-conscious, and ethically responsible systems. Through our focus on Sustainable Investments, ESG Financing, Climate Resilience, Effective Resource Utilisation, and Green Technology, we strive to combat climate change, reduce carbon emissions, and promote practices that safeguard both people and the planet. We are uniting global networks in the groups i.e. MAFHH An Institution, Management Intelligence, Business Accounting & Finance Resources, Professional Cyber Security Resources, PM ACCA, Climate-Resilience, Organic Life, Power of Words, Our Children, and Ya Aba Abdillah Alhai Salam. We cultivate an inclusive learning network that inspires meaningful action. Our commitment is to raise awareness, prevent greenwashing, and foster a culture of responsible innovation, recycling, and energy efficiency. Together, we aim to reshape the global economy’s trajectory towards a sustainable future.

Saturday, August 2, 2025

The Silent Power Behind Strong Societies.

Moral Values and Ethics

In a world obsessed with speed, status, and surface-level success, it’s not flashy credentials or lofty titles that hold societies together. It’s character. Moral values and ethics are the silent power—the unshakable foundation—upon which truly strong and lasting communities are built.

Let’s explore why ethics matter more than ever, and how they quietly shape better individuals, families, and futures.

Character > Credentials

A degree might open doors, but it’s integrity that keeps them open.

In any field, you’d rather work with someone honest than someone with a padded résumé. Trustworthiness, humility, and empathy aren’t listed on diplomas, but they define real success. When a character leads, everything else follows with purpose and strength.

Right vs. Wrong

Although morals are part of our DNA but we still have to recall them.

Children need to know right from the beginning. They actually learn from home and then from Montessori to help with teaching, observing, and experiencing. When we model fairness, accountability, and justice. We raise adults who stand for those same principles.

Values Are Lived, Not Memorised

We don’t teach ethics by preaching; we teach them by doing.

Kindness, respect, and empathy must be woven into everyday life. Let children witness compassion in action. Tell them stories of courage. Encourage empathy through play, teamwork, and conversations. In the end, it’s not what they hear, but what they see and live that sticks.

Responsibility Starts Early

Teach kids to take ownership of their actions, rather than shifting blame.

“I spilt it” is a powerful sentence. It’s far stronger than “It wasn’t me.” When children learn that mistakes are part of growth—not something to hide or fear—they become resilient, honest, and dependable adults.

The First Ethics Classroom Is the Home

Children imitate what they observe. The most lasting lessons aren’t delivered in lectures—they’re modelled at home.

Be the kind of person you want your children to become. Show respect. Keep your promises. Apologise when you’re wrong. Your example will shape their moral compass far more than any rulebook ever could.

Digital Ethics Are Real Ethics

The internet is not an ethics-free zone. The screen does not excuse cruelty.

Kindness counts online just as much as it does face-to-face. Whether it’s how we speak in comments, reply to a message, or share information, being humane behind a screen is a true test of character. Our digital actions have a real impact.

Moral Courage Is Rare, but Revolutionary

Doing the right thing—even when it’s unpopular—is heroic.

It takes strength to speak up when others are silent. To stand for the truth when lies are louder. This moral courage is what changes systems, saves lives, and inspires generations. Raise voices that defend the voiceless. Celebrate quiet acts of integrity. That’s how revolutions begin.

Respect All, Lose None

Teaching children to respect other cultures doesn’t dilute their identity—it deepens their humanity.

Diversity is not a threat. It’s a superpower. When we teach our young to honour differences and celebrate similarities, we cultivate global citizens with open minds and strong hearts.

Values Aren’t Soft. They’re Strong.

In a fast-changing, often chaotic world, values give us grounding. They’re not outdated or optional. They are the strongest force in shaping a kinder, wiser, and more just society.

Raise children with ethics. Lead teams with integrity. Live a life worth following. Because when we choose character over convenience, and morality over momentary gain, we build something far more valuable than success—we build a legacy.

Thank you for your time with us.

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Syed Faisal Abbas Tirmize

Founder, CEO, Management Consultant & Sustainability Mentor.

MAFHH An Institution

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Friday, August 1, 2025

How to Properly Attribute Copyrights and Creative Commons Licenses.

Attributing copyrights correctly is not only a legal requirement but also a respectful acknowledgement of a creator's work. Whether you're using original content or materials under open licenses like Creative Commons, understanding how to properly credit the source is essential for legal compliance and ethical use. This article provides a comprehensive guide to copyright notices and Creative Commons attributions.

Number 1: Basic Copyright Notice

A copyright notice informs users that a work is protected by copyright and identifies the rightful owner. While not legally required in many jurisdictions, it serves as a clear and helpful reminder to others about the ownership of the content.

Key Elements of a Copyright Notice

Copyright Symbol:
The most commonly used symbol is ©. Alternatively, the word “Copyright” may be used if the symbol is not available.
Name of the Copyright Owner:
This can be an individual, a company, or an organization that holds the copyright to the work.
Year of First Publication:
This indicates when the work was first made publicly available. If the work is regularly updated (such as a website or publication), a range of years (e.g., 2015–2025) can be used.
Optional Statement of Rights:
A phrase such as “All Rights Reserved” can be included to affirm that all legal rights in the work are retained by the owner. Alternatively, you may include statements like “Some Rights Reserved” or specify permissions granted.

Example Below

© Jane Doe, 2025. All Rights Reserved.

Number 2: Attribution for Creative Commons Licenses

Creative Commons (CC) licenses are designed to allow creators to share their work while defining the terms under which others may use it. Proper attribution is required for all CC-licensed materials.

TASL: The Four Key Elements of Creative Commons Attribution

According to Creative Commons, the attribution should include the following elements, often remembered using the acronym TASL:

Title:
The name of the work, if provided by the creator.
Author:
The name of the creator or copyright holder.
Source:
A link or reference to where the work is hosted or published.
License:
The full name of the Creative Commons license, ideally with a hyperlink to the license text.

Common Creative Commons Licenses:

CC BY: Attribution required
CC BY-SA: Attribution + ShareAlike
CC BY-ND: Attribution + NoDerivatives
CC BY-NC: Attribution + NonCommercial
CC BY-NC-SA: Attribution + NonCommercial + ShareAlike
CC BY-NC-ND: Attribution + NonCommercial + NoDerivatives

Example Attribution:

"Sunset Over Mountains" by John Smith is licensed under a Creative Commons Attribution 4.0 International License. Available at: www.example.com/sunset-photo

Number 3: Best Practices for Attribution

Be Clear and Concise:
Place attributions near the work used, such as below an image, at the end of a video, or in footnotes for written content.
Preserve License Links:
Always include hyperlinks to the original work and license, especially in digital formats.
Don’t Alter Credit Information:
Keep the original attribution intact unless modifications are explicitly allowed under the license.
Note Modifications:
If you’ve adapted or edited the original work, clearly indicate that the work has been changed.

Modified Work Example:

Adapted from "Cityscape" by Jane Doe, licensed under CC BY 4.0. Original available at www.example.com/cityscape

Professional & Ethical Standards

Properly attributing copyrighted and Creative Commons content is not just a legal obligation—it’s a professional and ethical standard that promotes creativity, collaboration, and respect for intellectual property. Whether you’re publishing online, in print, or in multimedia formats, following attribution guidelines ensures transparency and compliance.

By including essential elements such as the copyright symbol, owner name, publication year, and license details, you contribute to a responsible digital ecosystem that values and protects creators' rights.

Quick Reference Template

For Copyright:
© [Name of Copyright Owner], [Year]. [Optional: All Rights Reserved]
For Creative Commons:
"[Title]" by [Author] is licensed under [License Name]. Available at: [URL]

Thank you for your time with us.

For more details, contact us.

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Syed Faisal Abbas Tirmize

Founder, CEO, Management Consultant & Sustainability Mentor.

MAFHH An Institution

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Wednesday, July 30, 2025

The Age of Fossil Fuels is Ending.

UN Chief Declares the Dawn of a Clean Energy Future

In a powerful and timely declaration, United Nations Secretary-General António Guterres has proclaimed that the “age of fossil fuel is running out of road,” signalling a decisive global shift toward renewable energy. His statement reflects not only a growing consensus among climate scientists and policymakers but also a stark economic and environmental reality that is reshaping the global energy landscape.

The Irreversible Rise of Renewable Energy

Guterres highlighted the accelerating growth of renewable energy as a key indicator of the transformation underway. In 2024, a remarkable 92.5% of all new electricity capacity additions came from renewable sources, according to the Financial Times. Solar, wind, hydro, and other renewables are no longer peripheral players—they are now the driving force behind energy expansion globally. Investments are surging, innovations are scaling, and costs are falling, making clean energy more accessible than ever before.

The Decline of Fossil Fuels

According to the UN chief, the era of fossil fuels is nearing its end. Global reliance on coal, oil, and gas is steadily being replaced by cleaner, more sustainable alternatives. As nations set ambitious climate targets and adopt stricter environmental regulations, the economic viability of fossil fuels continues to diminish. Financial institutions are also responding, shifting their portfolios away from carbon-intensive assets in favour of green energy projects.

A Clean Energy Future is Now Inevitable

Guterres stressed that the transition to clean energy is no longer a distant aspiration but an unfolding reality. With benefits ranging from improved energy security to enhanced public health and long-term affordability, the clean energy revolution holds transformative potential for societies worldwide. The era of delay is over—action is imperative, and the momentum is irreversible.

Record Investment in Clean Energy

Backing this shift is a record level of financial commitment. In 2024, global investment in clean energy reached a staggering $2 trillion—far surpassing investments in fossil fuels. This marks a 70% increase over the past decade, demonstrating growing confidence among governments, investors, and industries in the sustainability and profitability of green technologies.

Call for Government and Industry Action

Despite this progress, Guterres made it clear that more must be done. He called upon governments and industries to urgently scale up efforts to accelerate the energy transition. This includes ending subsidies for fossil fuels, implementing robust climate policies, and fostering innovation in energy storage, grid infrastructure, and clean transport.

The shift to renewables is not only an environmental necessity but also an economic opportunity. Clean energy holds the promise of millions of new jobs, increased energy independence, and equitable access to power, particularly for underserved communities.

Historic Turning Point

António Guterres’s declaration serves as a wake-up call and a rallying cry. The global energy system is at a historic turning point. As fossil fuels fade into the past, the world stands on the threshold of a cleaner, healthier, and more sustainable future—one powered by the sun, wind, and innovation. The path forward is clear; it’s time to accelerate the transition and ensure that no one is left behind in this energy revolution.

Thank you for your time with us.

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faisalfinancials@outlook.com

Syed Faisal Abbas Tirmize

Founder, CEO, Management Consultant & Sustainability Mentor.

MAFHH An Institution

Our Social Media Links Below:

https://www.linkedin.com/in/syed-faisal-abbas-tirmize-319806214/

Tuesday, July 29, 2025

How to Supercharge Your Advertising: Integrating Google Ads with Google Analytics

In today’s competitive digital landscape, making data-driven decisions is key to successful marketing. One of the most powerful ways to optimise your advertising efforts is by integrating Google Ads with Google Analytics. Together, these platforms provide invaluable insights into your website traffic and user behaviour, enabling you to build more effective and targeted advertising campaigns.

Whether you're a seasoned marketer or just starting out, this integration can improve campaign performance, boost conversions, and reduce wasted ad spend. Plus, new Google Ads users can often benefit from promotional offers—like $400 in ad credits—to kickstart their campaigns.

Step-by-Step Guide to Google Ads & Google Analytics Integration

1. Link Google Ads and Google Analytics

Start by connecting your Google Ads and Google Analytics accounts. This linkage allows for seamless data sharing between the platforms and unlocks features such as:

Conversion tracking
Enhanced remarketing capabilities
Cross-platform campaign insights

By linking the two, you can track how your Google Ads are driving traffic, engagement, and conversions on your website.

2. Analyse User Behaviour with Google Analytics

Once your accounts are linked, dive into Google Analytics to understand how users interact with your site. This includes:

Pages visited
Time spent on site
Bounce rates
Geographic and demographic data
Traffic sources and referral channels

These insights help you identify your best-performing content, most valuable audience segments, and high-converting user journeys. All of this data is critical for refining your ad strategies.

3. Refine Google Ads Campaigns Using Analytics Data

With a clearer picture of user behaviour, you can now optimise your Google Ads campaigns more effectively. Here’s how:

Improve Keyword Targeting: Focus on keywords that drive quality traffic and conversions.
Enhance Ad Copy: Craft compelling messages based on what resonates with your users.
Optimise Landing Pages: Direct traffic to pages that are proven to convert.
Create Audience Segments: Build custom audiences based on demographics, interests, and behaviours for more precise targeting.
Utilise Smart Bidding & AI Tools: Use Google’s machine learning to automate bid strategies and maximise ROI.

4. Leverage Promotional Offers for Google Ads

If you’re new to Google Ads, you may be eligible for promotional credits—often up to $400. These credits help reduce your initial advertising costs and allow you to:

Experiment with different campaigns
Test multiple ad groups and keywords
Measure results before committing a larger budget

Note: To receive the credit, you typically need to spend a set amount (e.g., $400) within the first 60 days of account activation. Always check the current terms on the Google Ads Promotions page.

NB

Benefits of Integration

✅ Improved Ad Targeting
✅ Deeper Audience Insights
✅ Better Budget Allocation
✅ Higher Conversion Rates
✅ Cost Savings through Ad Credits

By combining Google Analytics’ powerful data with the targeting capabilities of Google Ads, you gain a strategic advantage in your advertising campaigns. You can allocate your budget more effectively, tailor your messages to the right audiences, and continuously improve performance through real-time feedback.

Smart Data & Well-Informed Campaign

Integrating Google Ads with Google Analytics isn’t just a technical setup—it’s a strategic move that empowers you to run smarter, data-informed campaigns. Whether you're looking to drive more leads, boost online sales, or increase brand awareness, this integration can help you achieve your goals more efficiently.

So, if you haven't already linked your accounts, now is the time. Take advantage of Google’s tools—and don’t forget to claim your ad credits if you’re just starting out!

Thank you for your time with us.

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Syed Faisal Abbas Tirmize

Founder, CEO, Management Consultant & Sustainability Mentor.

MAFHH An Institution

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